“… proper user research focuses on asking the right questions without leading people on.”
Good quick read that may be helpful to people in teams where some stakeholders may wonder, “what’s the point of doing user research anyway?” You can send them this article as a response 😄
Doing proper user research is its own skillset, and I admire those who respect the process that goes in doing the research, from knowing the different methods to doing them in a way that lets you unearth things you didn’t even know were there, and seeing patterns in how people interact with the products and services we’re either using now or designed as a proof-of-concept.